White Label PPC Services

by MarketerFirst

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If your agency is in

need of PPC

services…

We’ve got you covered!

Scale Your Agency with Expert PPC Solutions

MarketerFirst helps agencies scale their paid advertising offerings with fully managed White Label PPC solutions, giving you the ability to deliver optimized, ROI-driven campaigns under your own brand—without bringing a PPC team in-house.

Our white label PPC infrastructure equips agencies with streamlined campaign setup, ongoing optimization, and transparent reporting. You can package and sell professional-grade ad management as your own, expanding your revenue streams while keeping operations lean.

By partnering with a dedicated PPC team, you provide clients with consistent performance and strategic oversight while staying front-and-center in every interaction. We handle the execution; you retain the relationship, the credit, and the results.

Choosing a White Label PPC Agency

With the wrong approach, PPC budgets can disappear into a black hole of wasted spend. MarketerFirst keeps every campaign on track with strategic, data driven white label PPC management built to maximize ROI and protect your clients investment. Our team handles everything from initial strategy and setup to ongoing optimization and reporting, delivering performance your brand can confidently stand behind.

Our white label PPC service gives you access to experienced analysts, proven optimization frameworks, and seamless behind the scenes execution. We manage campaigns, ensuring each client receives a tailored strategy that aligns with their goals and budget. Clear communication, transparent reporting, and continuous refinement keep results moving upward, not drifting off course.

With MarketerFirst powering your paid media, you can expand your offerings, boost revenue, and deliver measurable outcomes, all while remaining the client facing expert.

Our Process

Driving Performance Through a Clear PPC Strategy

Our white label PPC workflow is designed to give your agency a streamlined, scalable, and results focused experience. Every campaign follows a structured approach that aligns paid media strategy with your clients goals. MarketerFirst uses precise targeting methods to improve performance and maximize return on ad spend. Our team handles everything from account builds to in depth optimizations, ensuring every campaign runs efficiently and delivers measurable results.

Discovery

1. Discovery & Account Review

Before launching any campaigns, our team performs a thorough PPC account and industry review. We analyze past performance, audience behavior, ad creative, targeting settings, and budget allocation. This helps us uncover wasted spend, missed targeting opportunities, and areas where your clients can gain immediate traction.

2. Onboarding & Fast Improvements

Once we begin, we align campaign goals with your clients objectives and set up a smooth onboarding process. Our team then focuses on fast wins such as tightening targeting, refreshing ad copy, improving bidding settings, and resolving tracking issues. These early adjustments help stabilize performance and set the stage for long term growth.

3. Custom SEO Strategy & Execution

With a clear plan in place, we assemble a tailored paid media strategy that may include:

Audience and Keyword Targeting – strategic targeting and keyword selection based on intent, behavior, and platform data.
Creative and Ad Development – compelling ad copy and visuals built to increase click through rate and drive conversions.
Campaign Structure and Optimization Setup – organized campaign architecture and tracking setups that support efficiency and scalability.

4. Continuous Optimization & Performance Reporting

PPC success requires constant refinement. Our team monitors campaign performance, adjusts bids, tests new creatives, refines audiences, and improves landing page alignment. Detailed reports and real time dashboards keep your clients informed of progress, trends, and results while you remain the face of their PPC success.

Discovery & Account Review

Onboarding & Fast Improvements

Custom SEO Strategy & Execution

With a clear plan in place, we assemble a tailored paid media strategy that may include:

Audience and Keyword Targeting – strategic targeting and keyword selection.
Creative and Ad Development – compelling ad copy and visuals built to increase click through rate.
Campaign Structure and Optimization Setup – organized campaign architecture and tracking setups.

Continuous Optimization & Performance Reporting

Seamless Brand Integration

Deliver high quality PPC management fully under your agency’s name so every campaign feels consistent with your brand.

Scalability & Efficiency

Grow your paid media offerings without the need to hire in house analysts or campaign managers.

Proven Expertise

Tap into a team of PPC professionals skilled in platform strategy, ad creation, audience targeting, and budget optimization.

Measurable Results

Your clients receive clear performance reporting and actionable insights that highlight the real impact of their advertising spend.

Turn PPC Into a High Margin Revenue Stream

Add paid media to your agency without adding payroll. MarketerFirst delivers full service PPC management behind the scenes while you keep the client relationship and control your markup. Our tiered pricing keeps your costs predictable and the calculator below shows exactly how much profit you can generate.

No overhead. No hiring. Just scalable recurring revenue. Ready to grow? Let’s get started.

White-Label Fee & Agency Margin Calculator

Enter ad spend. Your agency fee will auto-fill based on tier pricing. You can override it anytime.

Ad Spend

$ $5,000 Minimum

Your Agency Fee what most agencies charge (%) on ad spend

Your Agency

Client Invoice

Monthly

Ad Spend

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Service Rate

—

Agency Fee

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Total Due

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Ad spend is paid directly to ad platforms. Agency fee is billed by your agency for strategy and optimization.

Bill To

Your Client

Accounts Payable

ap@client.com

Service

Monthly PPC Management

Campaign oversight and optimization

Description

Rate

Amount

Pay Per Click Spend

Monthly Media Budget Billed to Ad Platform

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Agency Fee per Ads Account

Monthly Management and Optimization

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Notes

Ad spend is paid directly to ad platforms. The agency fee covers strategy and ongoing optimization.

Subtotal

—

Tax

$0.00

Total Due

—

MarketerFirst

White-Label Fulfillment Fee

Your Cost

White-Label Fee

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— of Ad Spend (Monthly)

Your Agency

Profit From Agency Fee

Your Profit

Agency Profit

—

— Gross Margin • Monthly

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Frequently Asked Questions

Why Partner with MarketerFirst for White Label PPC
Agencies thrive when they can focus on client relationships, strategy, and growth instead of getting buried in the day to day demands of PPC management. Partnering with a white label PPC provider like MarketerFirst allows you to offload campaign execution, handle overflow work, and confidently expand your paid media services. Our PPC solutions blend seamlessly with your processes so you can deliver strong results without the operational strain.

Dedicated PPC Professionals – Our specialists stay up to date on platform changes, bidding strategies, and performance trends.

Custom Campaign Strategies – Every ad account is tailored to your clients goals, audiences, and industry, ensuring thoughtful targeting and optimized spend.

Complete PPC Management – From campaign builds to optimization and reporting, we handle the heavy lifting while you remain the trusted expert your clients rely on.
What is White Label PPC

White Label PPC is the practice of outsourcing paid advertising management to a specialized provider who runs campaigns on your behalf while everything is delivered under your agency’s brand. This allows marketing agencies to offer expert level PPC services without needing to hire analysts, build an ad operations team, or invest in complex tools and training. By using White Label PPC, agencies can expand their service lineup, improve client results, and boost revenue while staying focused on client relationships and overall business growth.
Why White Label PPC

Outsourcing your PPC management to MarketerFirst allows your agency to scale quickly, improve client results, and increase profitability without the cost of hiring an internal paid media team. Our white label PPC solutions are delivered entirely under your brand, giving you the ability to offer professional campaign management without developing in house expertise. This also helps you handle overflow work, expand your service menu, and keep operational costs low while maintaining full brand control. Here is how our White Label PPC services elevate your agency.