MarketerFirst
MarketerFirst
SEO
Home Services
4 months
Local Home Services Agency Recovers from Google Penalty and Grows Organic Traffic 187% in 4 Months
+187%
organic traffic growth
The Challenge
Two years of toxic backlinks from a previous agency had triggered a Google penalty, collapsing the client's organic traffic to near zero. The agency came to us mid-churn conversation, their client had given them 60 days to show improvement or they were leaving.
The Solution
MarketerFirst ran a full backlink audit, filed a targeted disavow, and rebuilt the site's technical foundation in parallel. We deployed an on-page optimization sprint across the highest-value service pages and launched a clean link-building campaign targeting relevant local and industry directories. Weekly progress updates kept the agency confidently in front of their client throughout.
We were a web design agency turning down SEO every single month. In year one with MarketerFirst we added 11 SEO retainers ($16,500/mo in new revenue) without hiring a single person.