Privacy Policy

MarketerFirst is a B2B agency serving digital marketing agencies and consultants. The information we collect is limited to what is necessary to communicate with prospective and current agency partners and to operate this website effectively. We do not serve consumers and do not collect sensitive personal data such as financial account numbers, health information, or government ID numbers.

Contact Form Submissions

When you fill out a contact or inquiry form on this website, we collect the information you voluntarily provide. This typically includes:

• Your name and professional email address
• Your agency or company name
• A phone number, if you choose to provide one
• The content of your message or inquiry

All fields beyond name and email are optional. You are never required to provide information beyond what you are comfortable sharing.

Website Analytics

We use Google Analytics to collect anonymized data about how visitors interact with our website. This data helps us understand which pages are most useful and how to improve the overall experience. The data Google Analytics collects includes:

• Pages viewed and the order in which they were visited
• Approximate geographic location (country or region, not precise address)
• Device type, browser, and operating system
• Referring source (how you found the website — e.g., a search engine, a link from another site)
• Session duration and interaction patterns

This data is aggregated and anonymized. Google Analytics is configured with IP anonymization enabled, and we do not use any feature that allows us to identify individual visitors through analytics data alone.

Email Marketing Opt-Ins

If you subscribe to updates, a newsletter, or any other email communication from MarketerFirst, we collect your email address and, if you provide it, your name. Subscription is always voluntary and opt-in. You can unsubscribe at any time using the link included in every email we send.

Technical Data Collected Automatically

Like virtually all websites, our server logs record standard technical data when you visit — including your IP address, browser type, and the date and time of your visit. This information is used solely for security, fraud prevention, and diagnosing technical issues. It is not used for marketing or profiling purposes.

What We Do Not Collect

We want to be equally clear about what we do not collect. MarketerFirst does not collect credit card or payment information (we have no e-commerce functionality), government identification numbers, health or medical information, or any data from individuals under the age of 18. Our website is directed exclusively at business professionals.

We use the information we collect for a limited set of clearly defined purposes. We do not use your information in ways that would surprise you, and we do not use it for purposes unrelated to operating our business and communicating with you.

To Respond to Your Inquiries

When you submit a contact form, the primary reason we have your information is to respond to you. A member of our team will read your message and reply — typically within four business hours during US Eastern business hours. We may follow up if we have questions about your inquiry or to share relevant information you requested.

To Communicate About Our Services

If you have engaged with us as a potential or current agency partner, we may contact you to share information about services, partnership opportunities, or updates that are relevant to your business. If you have opted into marketing emails, we will send those according to the frequency you agreed to. You can opt out at any time.

To Improve the Website and Our Services

Aggregated analytics data helps us understand how visitors navigate the site, which pages generate the most interest, and where we can make the content or experience clearer. This analysis is done on aggregate patterns — not on individual visitor behavior.

To Meet Legal Obligations

In limited circumstances, we may be required by law to retain or disclose certain information — for example, in response to a lawful court order or government request. We will always evaluate these requests carefully and, where legally permissible, notify you before disclosing your information.

What We Never Do With Your Information

• Sell, rent, or trade your personal information to third parties
• Use your information to build advertising profiles or retarget you with ads on other platforms
• Share your information with business partners for their own marketing purposes
• Make automated decisions about you that have legal or similarly significant effects

We do not sell personal information. Full stop. We share information with third parties only in narrow, necessary circumstances — specifically with service providers that help us operate this website and run our business. Each of these providers is bound by a data processing agreement and is prohibited from using your data for their own purposes.

Service Providers We Use

Google Analytics (Google LLC) — We use Google Analytics to collect anonymized, aggregated website usage data. Google processes this data on our behalf under a data processing agreement. IP anonymization is enabled. For more information, see Google's Privacy Policy. You can opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-On.

Email Marketing Platform — If you have opted into email communications, your name and email address are stored in our email marketing platform. This platform sends emails on our behalf and provides basic delivery analytics (such as open and click rates). The platform does not receive any additional personal information beyond what is necessary for sending email.

Website Hosting Provider — Our website is hosted on a third-party hosting platform that processes technical data (server logs, IP addresses) as a necessary part of delivering web pages. This provider operates under industry-standard data protection terms.

CRM or Contact Management Tools — Contact form submissions may be stored in a CRM or project management tool we use internally to track and respond to inquiries. This data is accessible only to MarketerFirst team members and is not shared with other parties.

Other Disclosure Circumstances

Beyond the service providers listed above, we may disclose your information in the following limited situations:

• Legal requirements: If required by a court order, subpoena, or applicable law, and we cannot legally decline.
• Protection of rights: If we believe disclosure is necessary to prevent fraud, enforce our terms, or protect the rights or safety of MarketerFirst, our partners, or others.
• Business transfer: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We would notify you before your information is subject to a materially different privacy policy.

Cookies are small text files that a website stores in your browser. They allow the website to remember certain information across pages and visits. We use a limited set of cookies for analytics and basic website functionality. We do not use advertising or cross-site tracking cookies.

Cookies We Use

Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or browse in a private mode. Declining analytics cookies will not prevent you from using any part of this website, as we do not gate content or functionality behind cookie consent. Instructions for managing cookies in popular browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

We retain your information only for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Here is how long we typically retain different categories of data:

• Contact form submissions and inquiry records: We retain these for up to 3 years from the date of the inquiry. This allows us to reference prior communications if you contact us again and to maintain appropriate business records. After 3 years, contact records are deleted or permanently anonymized.
• Email marketing subscriber data: We retain subscriber information for as long as you remain subscribed, plus a short period (typically 90 days) after unsubscribing to ensure delivery systems are fully updated. After that, your data is removed from active mailing lists.
• Google Analytics data: We use Google Analytics' default retention setting of 26 months. Data older than 26 months is automatically deleted from Google's servers. You can verify or update your preferences at any time using the Google Analytics opt-out tool linked in Section 3.
• Server logs: Standard web server access logs are retained for up to 90 days for security and diagnostic purposes, then automatically purged.
• Active agency partner records: If you are or become an active agency partner of MarketerFirst, we retain business records associated with that relationship for the duration of the engagement and up to 7 years afterward, in line with standard US business record retention practices and applicable tax regulations.

If you submit a deletion request (see Section 6), we will delete or anonymize your personal information within 30 days, except where retention is required by law or necessary to resolve an active dispute.

Depending on where you are located, you may have specific legal rights regarding your personal information. We support these rights regardless of your jurisdiction — if you are in the EU, California, or anywhere else, we are committed to honoring reasonable data requests promptly.

How to Exercise Your Rights

To exercise any of the rights above — or simply to ask a question about your data — email us at legal@marketerfirst.com. Please include your name, the email address you used when contacting us, and a description of your request. We will respond within 30 days (and within the shorter timeframes required by applicable law where shorter periods apply).

We will never penalize you or provide a lower level of service because you exercised a privacy right. If we are unable to fulfill a request — for example, because retention is required by law — we will explain why clearly.

Legal Basis for Processing (EU / GDPR)

For visitors and contacts in the European Union, our legal basis for processing personal data is as follows:

• Legitimate interests — processing contact form submissions to respond to business inquiries and operating website analytics to improve our services
• Consent — sending marketing emails where you have opted in
• Contractual necessity — processing information necessary to fulfill a service agreement with an agency partner
• Legal obligation — retaining certain records as required by applicable law

We take reasonable technical and organizational measures to protect the personal information we hold against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL / TLS encryption: All data transmitted between your browser and this website is encrypted via HTTPS/TLS. We do not operate or allow unencrypted HTTP access.
• Access controls: Access to personal information is restricted to MarketerFirst team members who need it to do their jobs. We use role-based access controls and require strong authentication for internal systems.
• Vetted service providers: We only use third-party services with established security practices and formal data processing agreements in place.
• Minimal data collection: We follow a data minimization principle — we collect only what we actually need. The less data we hold, the lower the risk to you.

Despite these measures, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you not to share sensitive personal information (such as passwords or financial account details) through our website contact forms. If you believe your information has been compromised, please contact us immediately at legal@marketerfirst.com.

In the event of a data breach that affects your rights or freedoms, we will notify you and applicable regulatory authorities as required by law.

Our website may contain links to external websites — for example, links to blog posts, industry resources, tools we reference, or partner organizations. These links are provided for your convenience and information only.

MarketerFirst does not control the content, privacy practices, or security of any third-party website. This Privacy Policy applies only to the MarketerFirst website (marketerfirst.com). When you click a link to an external site, that site's own privacy policy will govern how your data is handled.

We recommend reviewing the privacy policy of any website before providing personal information, particularly on sites that collect payment details or require account registration.

The presence of a link to a third-party site does not constitute an endorsement of that site or any products and services offered there.

We may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer, or applicable legal requirements. When we make changes, we will update the "Last Updated" date at the top of the page.

Material Changes

For material changes — meaning changes that significantly affect how we handle your personal information or that reduce your rights — we will provide at least 30 days' advance notice before the change takes effect. This notice will be provided by:

• Posting a prominent notice on this website
• Sending an email notification to active email subscribers

Non-Material Changes

Minor updates — such as clarifying existing language, correcting typographical errors, or adding detail that does not affect how we collect or use data — will take effect immediately upon posting. We will still update the "Last Updated" date so you can tell when the policy was last revised.

Your continued use of the website after a change takes effect constitutes your acceptance of the updated policy. If you do not agree with the updated policy, please stop using the website and contact us to exercise any applicable data rights.

We encourage you to review this policy periodically. Previous versions of this policy are available upon request — email legal@marketerfirst.com if you need to see a prior version.

If you have any questions about this Privacy Policy, want to exercise a data right, or have a concern about how we handle your information, please reach out. We take privacy questions seriously and will respond to every inquiry.

Privacy contact: legal@marketerfirst.com

You can also reach us through our general contact page. If your request relates specifically to personal data, please use the privacy email address above so it routes directly to the appropriate team member.

Mailing address:
MarketerFirst
United States

We aim to respond to all privacy-related inquiries within 5 business days, and no later than 30 days for formal data subject requests (or within shorter timeframes where required by applicable law).